Rich Media Advertising Most Popular Request for Proposal

The chart below shows the various request for proposals (RFP) that ad network Burst Media has received in 2008. Rich media campaigns are the most requested followed by behavioral and custom content integration. It will be interesting to see what this chart looks like in 2009. I would guess video (currently at 30%) will move up to at least 2nd behind rich media.

Burst Media includes the follow creative types in the rich media category: expandable units, floating units and polite ads.