RobotReplay Acquired By ForeSee Results

Session-recording tool RobotReplay has announced that the service has been acquired by ForeSee Results. Rob Lewis at TechVibes picked up on the acquisition yesterday. RobotReplay was developed and maintained by Nitobi. Financial terms of the acquisition were not provided.

Nitobi noted in the release, “ForeSee Results acquired RobotReplay last fall and developed the technology to integrate into its existing platform.” Interesting that it took half-a-year to announce the acquisition. ForSee Results also announced the launch of a new product, CS SessionReplay, which they describe as, “a new tool that records what selected site visitors are seeing and doing on a website in a real-time movie format, including recording a user’s mouse clicks and movements, page scrolling, form entry, and all interactivity with a website.”

Session recording tools are very important for website analysis and for understanding usage patterns. For ecommerce sites, they can provide a view into why customers might not be ordering or moving through the process as was developed. Another tool in the session-recording space we’ve covered several times is ClickTale.