The Rubicon Project Launches Human Certified Ad Space

The Rubicon Project has launched a new program named "certified ad space". Launched with 725 Web sites, the company notes that the program was created to satisfy ad network and advertiser needs for broader exposure and access to safe, high-quality website inventory, while ensuring that campaigns reach the intended audience and content. 

Just like when you get an oil change for your automobile, the certified ad space program features a 21-point certification checklist. The certified ad space program also includes human screening of all participating Web sites or blogs.

The program has three main functions:

• Certified content and audience:  assures brand safety
• Certified placement and targeting:  delivers certainty that ads reach their intended audience
• Certified tracking and reporting:  promises ad networks and their advertisers get what they pay for

The net of this program is that Rubicon is going to screen your Web site and then can create applications to a variety of networks and assure the networks that Rubicon has already screened the site. Check out one Rubicon member who claims the income increases are only a fairy tale.