Rubicon Project Serves One Billion Impressions In First Six Weeks

The Rubicon Project is announcing this morning that they have hit one billion ad impressions since their beta launch six weeks ago. The Rubicon Project allows publishers to maximize the revenue earned on their ad slots by showing the ad with the highest paying campaign at any particular point in time. This is a hot market today with other players such as YieldBuild and PubMatic.

One difference between Yieldbuild/Pubmatic and Rubicon is that Rubicon doesn’t require you to bring your own ad networks. This could be a big plus for smaller sites who can’t manage to get an ad network to approve them.

Rubicon is also serving ads on Zoominfo.com, AOL/Userplane and Beliefnet.net — this is where the billion served come from – not on small blogs. All of these services help you get the most out of your ad placements and I think it’s great. The ad networks themselves have had zero innovation in ten years. 

Editor’s note: PubMatic is a CN sponsor