- The Rubicon Project Launches Human Certified Ad Space
- Does Rubicon Project Help Generate More Revenue? One Publisher Says That's a Fairy Tale
- The Rubicon Project Picks Up $15 More In VC Funding; Totals $21 Million To-Date
- Pinch Media Partners With JumpTap on iPhone Application Advertising
- IAB Releases Mobile Advertising Report
CATEGORIES
- WEB STARTUPS
- WEB NEWS
- CONFERENCES
- WEB TECH JOBS
- VENTURE CAPITAL
- MICROSOFT
- INTERVIEWS
- ADVERTISING
- VIDEO
- ALL TOPICS
- ALL COMPANIES
CONTRIBUTORS
- ADRIAN CHAN
- ALICIA NAVARRO
- ALLEN STERN-EDITOR
- CORSIN CAMICHEL
- DARREN HERMAN
- HANK WILLIAMS
- MARK DAVIS
- RICK TUROCZY
- SANFORD DICKERT
- SHANNON CLARK
Rubicon Project Serves One Billion Impressions In First Six Weeks
Written by Allen Stern - December 21, 2007
The Rubicon Project is announcing this morning that they have hit one billion ad impressions since their beta launch six weeks ago. The Rubicon Project allows publishers to maximize the revenue earned on their ad slots by showing the ad with the highest paying campaign at any particular point in time. This is a hot market today with other players such as YieldBuild and PubMatic.
One difference between Yieldbuild/Pubmatic and Rubicon is that Rubicon doesn't require you to bring your own ad networks. This could be a big plus for smaller sites who can't manage to get an ad network to approve them.
Rubicon is also serving ads on Zoominfo.com, AOL/Userplane and Beliefnet.net -- this is where the billion served come from - not on small blogs. All of these services help you get the most out of your ad placements and I think it's great. The ad networks themselves have had zero innovation in ten years.
Editor's note: PubMatic is a CN sponsor
