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Russian Online Ad Market 2008: $590 Million
Yakov at Quintura has a post today discussing the state of the Russian online advertising market. That data comes from Russian media site MindShare Interaction. Yakov notes, "the Russian contextual advertising accounted for 8.9 billion rubles ($357 million) or 60 percent of total online advertising spending, while display advertising accounted for 5.8 billion rubles ($233 million) or 40 percent of the total spending."
The top categories were: automobile manufacturers, consumer goods, industrial equipment manufacturers and home appliance manufacturers. The list seems similar to that of the U.S.
Russian search provider Yandex controls over 70% of the contextual advertising market in Russia. For reference, Google controls 8% of the contextual ad market.
Check out our in-depth interview with Yandex CTO Ilya Segalovich. Yandex was also rated one of the top 10 Web sites in Russia by GOAL.
These emerging markets are huge opportunities, I’m just waiting for the Spanish ad networks to start popping up, that is a huge untapped resource.
I heard about this search engine the other day and this looks like a very powerful company. I can see this one growing in sizable power.
There is a research of Russian Search Market http://www.seo-study.ru/about/seo-press/russian-search-market/