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Salesforce For Google Apps Launches
Google and Salesforce are announcing the launch of "Salesforce for Google Apps" today at no cost to Salesforce customers. Adam Ostrow at Mashable was part of a demo last week and has details on the deal. Adam notes that the following Google Apps are now integrated into Salesforce: Gmail, Google Talk, Google Docs, and Google Calendar. Salesforce also integrates Microsoft apps into the Salesforce platform.
Salesforce has a platform which allows developers to build upon called AppExchange and with the deal launching today with Google, you can now build apps that leverage both regular Salesforce and Salesforce for Google Apps.
Will this make Google Apps sexier to the enterprise market that Salesforce serves? Ostrow says yes. I suggest maybe but in the long term (4-7 years). Switching isn’t as easy as it looks. I do agree with Ostrow that this is a win for Web apps. I believe this marriage with Google and Salesforce is a large win for the small to medium business, not the large enterprise customer.