Just How Popular is SarahC_1225? And Why She is Important for Your Startup

Last week I posted an article where I discussed a variety of online ads from Singlesnet. In the ads they state, "". The ad I included in the video showed the profile of "SarahC_1225". Since that posting, I've received between 35-100 unique visitors per day coming from the search engines. Each query is for the term SarahC_1225. Nearly 700 unique visitors total in the last week.

Singlesnet has lost a golden opportunity to capitalize on searchers looking for information about this "Sarah" person. If you check out the Google results for the term, Singlenet isn't listed at all. If they were smart, they would create landing pages for every fake persona they create. This would allow them to own the search engine result and drive traffic back to Singlesnet. While I don't believe most startups are creating fake personalities like this, you should always consider the terms and the phrases that your startup might rank for. Blogger buzz dies off quickly while search engine traffic is the complete opposite, building slowly over time. Don't lose your chance to market to 700 new people this week because you weren't thinking about properly marketing your company.

Here's SarahC_1225 and her friend, SarahH_1221: