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Saturday Night Rant – Link your Logo!
by Allen Stern on October 21st, 2006
I am guessing that many Web 2.0 sites are not linking their logos to the home page because of the css coding behind their sites. This has become a pain point for me.
Here are a few examples of what I am talking about:
- http://www.buttonator.com/
- http://www.fwditon.com/
- http://www.web20show.com/
- http://mashable.com/
- http://www.onlies.net/multisubmit/index.php
All of these sites are good/great sites, and I am not bashing them. There are a thousand others I could list. By linking their logos to the home page of the site, they will increase usability and reduce the frustration factor. Since the day the Internet offered a visual browser, users know "click logo – go home".
Link your logo – gain immediate usability points! It's easy, costs nothing, and if you do it now, I will throw in a free ultimate chopper!
That ends my rant for this evening.
I agree with you Jimmy – I am not 100% sold it is always lazyness but probably 80% because people want to get the product out and the client most of the time has no idea.
I have been working with some clients trying to help them optimize their sites – the coding is absolute horsesh**. Whoever took money for this code should be shot on scene.
Another great topic.
I do agree with the logo = home concept. I don’t, however, allow people to say it’s because of their CSS.
Every web document is exactly that; a document. HTML markup should have a specific purpose. When viewing your page without style, it should make sense and appear as a plain document. Unfortunately this isn’t always possible, but of all the companies you linked (I only looked at 3), none of them had valid, semantic markup.
Your main logo should always be the only h1 on the page. Pop a link inside of that h1, hide the link text and set the h1 background to be your company logo and the issue is solved. Simple as that. The problem comes when they put drop shadows on their logos and pair that up with a background pattern; you’re never guaranteed the logo bg pattern to match it’s container’s background, so they make it all one big image.
In other words, they’re lazy. Lazy, I say! :)