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SavvyAuntie Interview with Founder Melanie Notkin
by Allen Stern on July 31st, 2008
We covered the new aunt-community SavvyAuntie when it launched earlier this month. SavvyAuntie reminds me of Dogster in that both are very niche in their user demographic but drive very passionate, loyal users. To learn more about SavvyAuntie, I headed over to their headquarters in NYC and met with founder and Auntrepreneur Melanie Notkin.
Some of the topics we discussed in the video interview below are:
- Who is Melanie Notkin
- What’s SavvyAuntie all about
- What types of content are on SavvyAuntie
- What are you doing to make sure that members who signed up in the initial press buzz continue to remain active in the community
- What’s the business plan
- How do you effectively use your blog to drive traffic but more importantly share your expertise
- Long or Short? (stolen from Wallstrip) Twitter, iPhone, Facebook, MySpace, FriendFeed, Hulu
Melanie says you can follow her on Twitter and she will follow you back unless you tell her that you are looking for a girlfriend – she blocks those people. Thanks Melanie for the time this morning learning about SavvyAuntie!
Hi Aaron – thanks! Melanie is really good which made my job easy. She speaks very highly of you and I am sure with you as an advisor, SavvyAuntie will do very well!
Allen – great interview! Melanie aka @savvyauntie is one of my favorite social media people ever.
@savvyauntie, you rock! I know we’ve talked a lot in the past but I was blown away by all the things you’re doing and your in depth knowledge/innovation around all things “auntie.”
Best,
Aaron | @astrout
This site is awesome — we keep hearing nothing but good things about it. Great interview!
Melanie, great interview! I love your site, I think it’s a great balance of design and functionality.
Glad you enjoyed it Robert – we are going to keep bringing you interviews with the movers and shakers, ceos, startups, etc. We won’t spend our time replaying youtube videos or talking about yesterday’s news here!
What I liked about this interview was seeing something other than the latest friendfeed addon.
What I like best about Center Networks, is when you call out other bloggers for acting like iPhone / Friend Feed obsessed nudniks.
Just a question: how can they have passionate, loyal users if they just launched a month ago?
Love the site design though.