Search Engine Marketing Specialist

At InterContinental Hotels Group, we own, operate and franchise more than 3700 hotels, offering close to half a million guest rooms in nearly 100 countries. By bringing your expertise and passion to any one of our brands, you will help us achieve our vision: to be the most preferred, admired and successful hotel company the world over. We currently have a position available as a Search Engine Marketing Specialist. This exciting role has overall responsibility for building and supporting global campaign management initiatives and/or destination sites by working with the brands and regions to drive incremental revenue.
KEY RESPONSIBILITIES

* Execute and work with Account Managers to implement large scale Paid Search campaigns and utilize web analytics to gather data for maximizing ROI and optimization.
* Analyze and implement possible new revenue streams and distribution opportunities with channel-specific sites which support business strategies and tactics. Investigate, negotiate, implement, and manage direct distribution agreements and marketing alliances.
* Manage ROI and cost of sale metrics for marketing and advertising opportunities. Analyze returns to ensure that revenue requirements are being met while staying within the budget. Manage Global Campaigns centrally.
* Track, analyze and provide reporting to Account Managers to ensure that their objectives were met.
* Liase with the regional organizations to ensure awareness of marketing programs.
* Maintain understanding of current events regarding online advertising, search engine, or related industry and its affiliates

Band 7
Salary range: $50,000- $60,000

Qualifications

Education -
Bachelor’s in Business, E-Commerce, Marketing or a relevant field of work, or an equivalent combination of education and work-related experience.
Experience -
2-5 years progressive work-related experience with demonstrated mastery of technical and business knowledge and understanding of multiple disciplines/processes related to the position. Minimum 2 years experience in E-Commerce, online media, search marketing, and /or business development experience required. Experience in the travel industry is preferred.

Technical Skills and Knowledge

* Demonstrated knowledge of Google AdWords, Yahoo Panama and MSN adCenter
* 2+ years experience managing search engine marketing budgets of at least $50,000 per month
* Experience managing search campaigns in multiple languages and in International Search Engines

* Demonstrated project management experience in organizing, planning and executing marketing projects from conception through implementation.
* Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff.
* Demonstrated proficiency in business software products such as Excel, Microsoft Access, Word, PowerPoint.
* Demonstrated strong knowledge of Internet systems, marketing programs, and email deployment tools.
* Demonstrated analytical skills and research abilities.
* Demonstrated ability to use the results of investigation and analysis to make effective strategic decisions.

What Do You Get?
Competitive pay and benefits, including medical/dental insurance, a matching 401(k) plan, hotel discounts worldwide, and a chance to work with a great team of talented people.
What Do You Need To Do Next?
What’s your passion? Whether you’re into football, fashion or fishing, at IHG, we’re interested in you.
We want people who apply the same amount of interest and passion to their jobs as they do to their hobbies – if this position matches your skills and interests, tell us more about yourself by clicking www.ihg.com/careers, create a profile and apply online.