So How Many Search Engines Aren't Running Google's Ads?

Written by Allen Stern - June 12, 2008

With Yahoo signing away their advertising business today to Google, I thought it would be interesting to look at the major search engines and see who handles their advertising. Have a look at the list below and check out just how dominant Google is. You wonder why no one is using the other search engines -- it's easy, if the search engine can't sell ads, perhaps their technology isn't as good either, right? Please add other engines in the comments and I will add them to the list.

Company	Advertising Partner	Notes
Google	Google
Yahoo	Yahoo/Google	Google ads to begin in three months.
Ask	Google
Microsoft	Microsoft
YouTube	Google
AOL	Google
Facebook	n/a	Facebook runs their "social ads".
hakia	Yahoo	Per the conference call today, hakia will now be able to run Google ads as well
Mahalo	Google	Mahalo no longer claims to be a search engine
Wikia	Google (see note)	No ads are displayed currently -- Update: June 13 - Wikia is now displaying Google advertising
Twerq	n/a	No ads are displayed currently
MySpace	Google
a9	Amazon	Ads are related items from Amazon.com

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COMMENTS - Add New Comment

Submitted by hotbot on June 12, 2008 - 10:55pm.

what about hotbot?

Submitted by centernetworks on June 12, 2008 - 11:07pm.

I didn't include HotBot because they pull in listings from multiple sources - but it looks like they are running Yahoo ads.

Submitted by sean percival on June 12, 2008 - 11:21pm.

Wow, its a bit creepy when you look at it this way.

Submitted by centernetworks on June 12, 2008 - 11:28pm.

yep!

Submitted by Ryan Svoboda on June 13, 2008 - 12:28am.

A friend and I noticed another interesting coincidence with every search engine. All of these sites (at that time: 12/30/07) had results pages that had stylesheets that were similar to the one Google uses. Some of them may have changed, but I wouldn't be surprised if most them them used Adsense. Sorry, but I'm too tired to link them all. Hopefully you can find something interesting.

Yahoo
MSN
Altavista
Ask
Baidu
Lycos
About
Search.com
Blackle
Gigablast
Exalead
ScrubTheWeb
Vivisimo
AOL
WebCrawler
Dogpile
Mamma

Submitted by antje wilsch on June 13, 2008 - 2:48pm.

mahalo isn't a search engine any more? did I miss a post???

Submitted by centernetworks on June 13, 2008 - 3:01pm.

it's not - Jason has said its 50/50 at best and my belief is that it's a content/seo play only. The key to his success is how well he can rank in Google period.

Submitted by Search Engine Optimization Journal on June 13, 2008 - 4:16pm.

Very interesting! Google really has a hold on the internet - will it always be this way?

Submitted by Rhea - google fan on June 13, 2008 - 8:32pm.

That's an interesting list. Now, I've got a clear picture.

Submitted by Olivier B. on June 29, 2008 - 2:31pm.

What about Marchex Network ?

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