CATEGORIES
- NYC COVERAGE
- WEB STARTUPS
- WEB NEWS
- CONFERENCES
- WEB TECH JOBS
- VENTURE CAPITAL
- MICROSOFT
- INTERVIEWS
- ADVERTISING
- VIDEO
- ALL TOPICS
- ALL COMPANIES
CONTRIBUTORS
So How Many Search Engines Aren’t Running Google’s Ads?
by Allen Stern on June 12th, 2008
With Yahoo signing away their advertising business today to Google, I thought it would be interesting to look at the major search engines and see who handles their advertising. Have a look at the list below and check out just how dominant Google is. You wonder why no one is using the other search engines — it’s easy, if the search engine can’t sell ads, perhaps their technology isn’t as good either, right? Please add other engines in the comments and I will add them to the list.
| Company | Advertising Partner | Notes | |
 |
|||
 |
Yahoo | Yahoo/Google | Google ads to begin in three months. |
 |
Ask | ||
 |
Microsoft | Microsoft | |
 |
YouTube | ||
 |
AOL | ||
 |
n/a | Facebook runs their “social ads”. | |
 |
hakia | Yahoo | Per the conference call today, hakia will now be able to run Google ads as well |
 |
Mahalo | Mahalo no longer claims to be a search engine | |
 |
Wikia | Google (see note) | No ads are displayed currently — Update: June 13 – Wikia is now displaying Google advertising |
 |
Twerq | n/a | No ads are displayed currently |
 |
MySpace | ||
 |
a9 | Amazon | Ads are related items from Amazon.com |
what about altavista?
i interest altavista.com …
mahalo isn’t a search engine any more? did I miss a post???
it’s not – Jason has said its 50/50 at best and my belief is that it’s a content/seo play only. The key to his success is how well he can rank in Google period.
What about Marchex Network ?
what about hotbot?
I didn’t include HotBot because they pull in listings from multiple sources – but it looks like they are running Yahoo ads.
Very interesting! Google really has a hold on the internet – will it always be this way?
Wow, its a bit creepy when you look at it this way.
yep!
A friend and I noticed another interesting coincidence with every search engine. All of these sites (at that time: 12/30/07) had results pages that had stylesheets that were similar to the one Google uses. Some of them may have changed, but I wouldn’t be surprised if most them them used Adsense. Sorry, but I’m too tired to link them all. Hopefully you can find something interesting.
Yahoo
MSN
Altavista
Ask
Baidu
Lycos
About
Search.com
Blackle
Gigablast
Exalead
ScrubTheWeb
Vivisimo
AOL
WebCrawler
Dogpile
Mamma
That’s an interesting list. Now, I’ve got a clear picture.