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Search Marketing Expo (SMX) Schwag Bag Video
by Allen Stern on October 6th, 2008
Today I headed over to the Javits Center for the Search Marketing Expo. Below is a video of what’s in their schwag bag. One thing that I left at the conference was the 500-700 page binder of all of the slides and session materials. No idea why they still see a need to print these out - why not stick a printer next to the registration desk and let attendees select which sessions they want to print. Perhaps stick all of the slides on a USB key. The waste of paper and more importantly the weight is just crazy - especially when baggage in flight is getting more expensive every day.
it is always interesting to me that so many of these giveaways are the exact same conference to conference. As a company that provides these items, we always push clients to be different and provide higher quality and unique gifts. You went through the bag fairly quickly. Most people don’t even give the items that much attention. And how many cheaply made keychains can one really use?
Anybody have ideas for other custom gifts conference attendees would want? We are always exploring new options and like to provide items that people will enjoy and keep (therefore extending the marketing impressions and also making the recipients happy).
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That’s the schwag? Wow. I’ve gotten schwag bags before and they were 100x more exciting than this one. I’d expect more from SMX no? I’ve never been but I truly wanted to see what you received in this bag and was excited… paper isn’t schwag and you’re right — all of it is a paper waster.