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SES 2007: Social Bookmarking Strategies
This afternoon I attended the Social Bookmarking Strategies session within the Search Engine Strategies 2007 NY conference which was moderated by Alex Bennert and the speakers included: Todd Malicoat, Lee Odden, Neil Patel, and Michael Gray. I was looking forward to hearing Neil speak but for some reason he was only part of the q&a portion. Below are my notes. Honestly, for most of the CN audience, nothing will appear new.
- Lee discusses why web based bookmarks are better than local bookmarks. Goal is to get people to share your content with others via these sites.
- Difference between social news (digg, reddit) and social bookmarks (delicious and furl). News is hot now, Bookmarks are for the future.
- Shows Delicious as the most popular social bookmarking site. Then shows how to actually bookmark a link with Delicious! WOO!
- Shows Furl and explains that they cache content.
- Shows Blinklist and their excellent widget for syndication.
- Shows Magnolia and says they are basically low to medium for marketing. Notes that you can group things together.
- Shows Google Bookmarks and explains that personalized results will be affected. Also offers an IE toolbar for the bookmarks.
- Use this 301url.com/social-bookmarks to find hundreds of social bookmarks.
- Tips: become a user, pick a tool, place buttons prominently, don't overkill, match bookmark service to audience, track referrals.
Todd Malicoat aka StuntDubl
- His presentation is dated 2006 – I sure hope this is not a rehash of a year ago!
- Why use Del.icio.us? Bookmark aggregation, Repeat traffic and loyal visitors, Real traffic and Great users
- He explains how you should spam your friends and buddy lists to help you hit the home page of delicious.
- Why do research for social media?
– find out whats working and not working
– discover trends
– discover key players
– watch the competition
– find out what people are saying about you
- He loves RSS
- Explains how to use the Digg feature for research – I disagree with him completely
- Shows Netscape and how it has no search feature
- Shows StumbleUpon and its research capability with its stars function
- Shows Delicious and the history feature for a post
- Discusses how to track your company and the competition using the news services and social media sites