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SES: Optimizing your blog and feed for search (with audio)
by Allen Stern on December 7th, 2006
Ever wonder how to optimize your blog and feed for the search engines? One of the better sessions at Search Engine Strategies takes a look at how to get the most out of your feed. Topics include: monetization, optimization, analyze and reporting, and other topics.
The speakers were:
- Amanda Watlington (download audio on rapidshare)
- Stephan Spencer (download audio on rapidshare)
- Rick Klau (download audio on rapidshare)
I will say that I disagree with the panel on the teaser vs. full text feed issue. The panel believes you should offer full feeds. As a marketer and someone who wants to be able to monetize their site, I disagree. I think offer full text feeds are fine, but should be paid. So offer full text feeds for $10 a year or something similar with no ads, or teasers with ads for free.
