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SezWho Partners With Izea's SocialSpark, Entrecard and Creative Weblogging
Written by Allen Stern - July 15, 2008
The blog commenting space continues to heat up. Disqus, IntenseDebate, JS-Kit and SezWho are all trying a variety of different techniques to attempt to win over the market. Of the companies listed above, only SezWho isn't a comment replacement service. Rather, SezWho provides a social layer on top of the commenting service you are already using.
Today SezWho is out with three new partnerships to help increase distribution of their social commenting layer application. The partnerships include: Izea's SocialSpark, Entrecard and Creative Weblogging. These companies have mainstream appeal and these distribution partnerships should help the take rate for the SezWho service.
SocialSpark is basically the new name for PayPerPost and you can check out a video demo of the service by Izea CEO Ted Murphy. Ted claims they have 190,000 registered bloggers (no info on actives) and those bloggers will have the ability to add SezWho into their blogs.
Entrecard is a advertising swap service that is popular with making money and search engine optimizer blogs. By installing the SezWho service on an Entrecard-enabled blog, the blog author can receive credits to use in future ad swaps. Last month they made a change to remove quick drop pages from the service.
When I spoke last week with JS-Kit founder Khris Loux, he spoke about the importance of scale in this new comment service business. SezWho claims that these deals will help reach over 200,000 new bloggers. The company also notes that they track 2.5 million pieces of content.
Check out our interview with SezWho CEO Jitendra Gupta to learn more about how the SezWho service works.
COMMENTS - Add New Comment
Finally someone not spending the entire post trashing SocialSpark. It seems like there's a huge bias in the web 2.0 cool kids gang to favor any random web 2.0 company from the Valley with no apparent business model and to whine about a company that's actually making money for its investors and blogging network.
Great to see another Florida company continuing to grow--
Allen, Andrew,
Not sure if you've seen the discussion of this on RWW:
http://www.readwriteweb.com/archives/sezwho_partners_with_izea.php
Interesting that a "legitimate" publisher's business deal with another organization overtly affects the coverage of others who partner with that particular organization in the future... This type of behavior is much more disturbing to me than "paid posts"...
thoughts anyone?
@tedd - I don't want to go into too many of the details here - the discussion on RWW speaks for itself - but let me just say that I wasn't even aware of any past deals between Izea and RWW when I wrote my post about it - those things happened long before I started writing at RWW.
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