SharedBook Partners with AllRecipes on Self-Published Cookbooks

NY-based SharedBook is announcing a new partnership with AllRecipes (a site I use weekly). The partnership allows AllRecipes users the ability to print bound, published books from their favorite recipes using SharedBook's printing technology.

The printing checkout process is easy and completely customizable. Books start at $25 for 20 pages and go up from there. In our phone demo this morning, the selected book priced at $41. Bit pricey for my blood but maybe not for cookbook lovers.

During our call this morning I suggested to the SharedBook team that they look at creating a variety of pre-defined cookbooks for holidays and special events including Hanukkah, Easter, Thanksgiving, etc. Not everyone wants to spend the time to try to find the right recipes.

Cookbooks are big business and if marketed well on the AllRecipes site, they could do very well. The key is getting users over the "oh but I could just print this when I need it" idea. I am guessing gifting these books will be more successful than for the individual purchaser.

Check out our previous SharedBook coverage.