ShareThis Partners With ExactTarget on Social Email Integration

Social sharing service ShareThis and email marketing platform ExactTarget have announced a new partnership today. The companies aren’t sharing all of the details of the partnership except to say that the joint product will be available in the coming weeks.

They do note that the product will be, "focused on one-to-one communications and the sharing of content across social and personal networks." The ShareThis page on the ExactTarget platform calls the app a, "social email integration" so I am assuming it’s a way to add social share links (i.e. Digg, Reddit, etc.) to an email campaign.

ShareThis raised $15 million in March of last year. Check out a video demo of ShareThis we captured last year in NYC.