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Chat With Skimlinks CEO Alicia Navarro on Skimkit Launch
Last week London-based Skimlinks launched the SkimKit, a tool that helps publishers find products that have affiliate opportunities attached. Martin Bryant from Next Web has a good overview from the launch of the SkimKit service.
This morning I met with Skimlinks founder and CEO Alicia Navarro in NYC to learn more about her service and the new SkimKit launch. It was a great conversation because it combined a product demo/pitch with a good industry discussion.
Alicia noted that one of the benefits (actually the main benefit) of using Skimlinks over signing up for affiliate programs yourself is that you will generally make more money because Skimlinks typically receives the highest commission levels while most affiliates will generally stay in the lowest bucket. Skimlinks takes a cut of the earned revenue (25%) but even with the split, you will most likely still earn more. You also only need to signup once with Skimlinks and then you can participate in all of the programs that Skimlinks supports – over 7,500 of them.
The SkimKit is an Adobe Air application that helps publishers find products for the stories they are writing. If you are familiar with how Zemanta helps you find links for your stories, the SkimKit does the same thing for products except that the SkimKit only shows products where there is an affiliate relationship.
The idea behind the SkimKit is to make it super easy for writers (especially teams of writers) to find product links to include in their blog posts and articles. The SkimKit also provides short URLs for sharing links in emails along with direct share links for Twitter and Facebook.
Also checkout Alicia’s guest post about building a startup in the UK.