Snooth Adds Wine Merchant Analytics and Group Pages

NY-based wine resource Snooth has announced several updates to their service geared towards wine merchants. Snooth has launched a set of analytics tools for retailers and wineries where they can view detailed data on where users who are looking for their products are located. This data can help the merchants spend their marketing dollars more wisely. There are also pricing comparison reports which help merchants view the differences in price between online and local merchants.

Snooth has also launched group pages as part of a merchant platform which allows winemakers to "claim" their wines. The group pages are basically individual profile sub-pages with activity feeds, maps, charts and other data for every grape, region, winery and store on Snooth. 

Snooth co-founder Philip James also shared some updated stats about the service. They self-report over 500,000 unique visitors a month and just reached 2 million reviews. Their merchant database has over 11,000 stores in 50 countries and users can search 750,000 zip and postal codes in 12 countries to find wines carried by stores in their area.

Check out my video interview with James from earlier this year.