Snooth Partners With Yahoo and Epicurious

NY-based wine resource Snooth has announced the launch of their new food and wine pairings application. I know that merlot goes with chicken and a riesling is perfect for sushi. Honestly I need to use Snooth’s app because I have basically no idea which wines go with which foods.

Snooth also announced that they have partnered with Yahoo and Epicurious. The Snooth food and wine pairings app is offered to users of both sites to perfectly match any listed recipe with the correct wine. The Epicurious partnership brings the Snooth pairings to the 25,000 editor-reviewed recipes. Snooth offers the wines they recommend for sale and shipment.

Snooth notes that the pairings come from a combination of computer and human power. The app looks at the ingredients in each recipe and then offers wine suggestions.

Snooth notes, “My Yahoo! users are now able to peruse thousands of recipes from leading publications such as Food & Wine, Cooking Light, Real Simple and Health, among others, and get automatically generated wine pairings based on each individual dish. The app will also highlight the most popular recipes, pairings, and wines of the day, with links to purchase the corresponding bottle.”

Checkout all of our Snooth coverage including our video interview with founder Philip James.