SplashCast Launches Artist Channels, Chat and Twitter Integration

SplashCast has just announced a new partnership with Columbia Records to create artist channels and some additional enhancements to their player. The first artist channel comes via NY-based "Coheed and Cambria". I have embedded the channel at the end of this post.

The other enhancements include: FanCast, a way for fans of a band to get involved by uploading pics and videos using a mobile phone. No word on what kind of security is in place to make sure naughty images/videos don't make it into the channel.

Chat is the second enhancement and while it will begin with the artist channels, chat will be available to all publishers in the near future. I tested the chat with Content Director Marshall Kirkpatrick last night and it worked very well. The key to any chat app is making sure there are chatters when you want to chat. Large blogs and Web sites should find this a way to make the embedded videos and pictures more sticky.

The last enhancement available to all publishers today is Twitter-integration. You can send Twitter messages from within the SplashCast player about the stream you are watching to your Twitter friends and followers.

SplashCast continues to innovate the multimedia player space. They need to be careful of overwhelming the player so much that users are confused about what to do. Check out our previous SplashCast coverage.