SplashCast and Clearspring Partner to Create Social Advertising Network

SplashCast and Clearspring have announced plans to partner together to create a social advertising network targeted towards consumer brands. SplashCast provides content management services while Clearspring is a widget distribution service.

Here's how this new relationship works: SplashCast customers will create content and Clearspring will help distribute it through their widget distribution network. Clearspring will also inject ads into the widgets and also provide tracking and analytics services back to SplashCast.

I've said many times that consumer brands need to engage widgets and social media to push their advertising dollars further than buying traditional online advertising. This partnership should help push this concept further.

SplashCast raised an additional $3 million in venture capital earlier this year. NY-based KickApps partnered with Clearspring earlier this year on a similar distribution deal.