SplashCast Launches NPR Player - Traffic Doubles

This morning SplashCast launched a new channel for NPR (National Public Radio). From the SplashCast blog:

The application, called the NPR Podcast Player, displays the latest episodes of a variety of NPR Podcasts. Facebook users can add the application to their profiles (via the URL http://npr.org/facebook ) to automatically receive new NPR Podcasts episodes to listen to and to share this great content with their friends.

Additional discussion on the release can be found here, here, here, here and here. I guess what I don't get is why would you want to listen to these shows inside Facebook and not on iTunes or your favorite audio player?

Marshall Kirkpatrick, Director of Content for SplashCast, Twitter'd about the buzz/traffic from the launch which I thought were worth sharing:

• marshallk Did I say monster day for SplashCast? The numbers for the past hour just came in, 2X our best hour ever for player loads. Woo hoo! 
• marshallk monster day for new users at SplashCast. hooray! 

Congrats to the SplashCast team for the great launch! Check out our previous SplashCast coverage as well.