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SplashCast Raises $4 Million Series A
Written by Allen Stern - March 20, 2008
SplashCast Media has announced a new round of Series A venture capital today in the amount of $4 million. The round was led by Mark Bayliss, with additional Series A funding provided by Emergent. Bayliss is a former advertising executive and will help the company gain more exposure for advertising relationships. He will also join the SplashCast Media board.
The SplashCast player allows a user to take different types of media (video, audio, pictures, text) and merge them into one show. SplashCast claims more than 250 million views to their SplashCasts and viewed by more than 8.5 million monthly unique users.
I haven't heard as much from SplashCast after Marshall Kirkpatrick left as their social media buzz generator last September. While I don't believe any social media campaign can make or break a company, having an evangelist out in the trenches, absolutely helps to keep the brand top of mind.
Check out all of our prior SplashCast coverage.
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The description of what this company does on their website does not seem to match what this article says they do. Or maybe you were just talking about their "player" but the company seems to focus mostly on video advertising from what I can tell. Regardless, what is the main thing this company does?
Thanks for the coverage, Allen.
In response to "What do they do" above: SplashCast is a social marketing platform. We give brands and media companies a more effective and efficient way to reach teens and young adults where they spend their time, in social networks. The basis of the product is a branded, multi-channel, live-updatable video player that can be embedded on people's social network pages. It's like a branded TV set that friends pass around and share.
All the best,
Mike Berkley
CEO
SplashCast Media