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Start Cooking Offers Recipes and Videos to Help You Start Cooking
Start Cooking is a site that helps you learn how to cook the basics. The site is geared towards people who are new to cooking and offers videos, a blog and a large number of simple recipes (which many are really how-to’s). The site is run by Kathy Maister and is live since 2006 though it feels very current and up-to-date.
The videos are well presented and easy-to-understand. There is no directory or search so finding a video is a pain. Frankly I gave up after a few minutes of trying to see what else is available.
The Start Cooking blog has a good deal of information for newbies to cooking. As I noted above, the recipe index contains a good variety of how-to articles like this one on microwaving bacon.
It could become a competitor to 5min and their how-to video library. This is certainly a very crowded category — Kathy needs to stick with the personal touch to differentiate from the others in the market. I don’t see any monetization on the site. This type of site is screaming for an affiliate partnership with a company offering cooking items. In fact, even if they decide not to monetize the site, it would be great to find out what pots and pans Kathy recommends for a newbie (i.e. non-stick, stainless steel, crock pot, etc.).
Here is an example of their videos – this one shows you how to crack an egg:
Hey Allen. I’m new here. Man, I wish I would have thought of this first. I have a little cajun recipe site. It would be great to add videos to the recipes. I like that idea!!
:O)
George
Hi, I work for startcooking.com. We really appreciate the review. I wanted to note that we DO have a directory http://startcooking.com/browse, although it’s clear from your review that we need to make it more obvious. (We will also be launching our much needed search function in the coming weeks– hopefully with a search by ingredient functionality).
I also wanted to note that we just became a member of federated media http://www.federatedmedia.net/authors/startcooking who will be helping us monetize over the coming months.
Your comment about the reviews is spot on! Keep watching the blog, Kathy has some nice reviews that will be appearing soon.