Get Your Subway Footlong Instantly With New GoMobo Partnership

Five… Five Dollar… Five Dollar Footlong – that horrible commercial jingle has now hit the online and mobile scene. NY-based GoMobo has partnered with Subway to provide online ordering. The program is called Subway Now and basically allows you to skip the line. Rather than standing in line waiting for your footlong, you order online with GoMobo and the sandwich will be waiting for you when you arrive. Payment is also handled on the GoMobo side so you don’t even have to wait in line to pay. What I like about the idea is that I might get the sandwich I actually want, the way I want it.

Subway Now launches on Monday in New York City and my guess is that if the program works, Subway will do a nationwide rollout. The advertising campaign for Subway Now will rollout on Monday with targeted online ads, inside subway (the train) ads and a "massive" online buy. American Express is the credit card sponsor of the program and will offer a free $5 footlong to anyone using an AMEX card.

We will see more partnerships like the one above this year as people try to "save" as much time as they can. Why wait in a line for a sandwich when it can be ordered to your liking and picked up when you want. Everyone benefits in the transaction: you save time, the eatery potentially adds incremental revenue and GoMobo takes a cut of the sale.