SVP Interactive Media

About Digitas

Founded in 1980, Digitas—one of the world’s leading digital marketing and media companies—is at the forefront of the new digital age. As an independent global network within the Paris-based Publicis Groupe, the world’s fourth largest communications group, Digitas is the first global digital network with offices in the USA, Europe, and Asia. Serving global marketing clients, we create brand experiences in digital and direct channels that engage and excite their customers. Through user-generated content, branded entertainment, digital video production, and social media programs and more we tap into people’s passions and create loyal, motivated relationships.

Our people are at the top of their industry — inspiring innovation, creativity and results. We’re artists, analysts, technologists, writers, and producers. We’re passionate, creative, thoughtful, and above all, we are committed to our clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention.

Summary

Digitas is seeking a SVP/Media Director to lead integrated media solutions across multiple clients. We are seeking a highly passionate, collaborative, outgoing, creative oriented media leader. This person has an entrepreneurial spirit who never settles for the expected and pushes ideas beyond the obvious possibilities. Digitas SVP/Media Director’s are experts in the field, possessing a broad set of media, marketing and management skills. The SVP/Media Director has ownership and direct responsibility for management within the media group on key accounts and overall for a team. The SVP/Media Director oversees their team in the development of strategy and writing of media plans to meet client’s marketing objectives and the subsequent negotiation, implementation and performance analysis. SVP/Media Director’s are part of the core account team and maintain a strong relationship with the client and internally across all disciplines. The SVP is a leader within the Media Department contributing to the capability growth and intellectual capital. The SVP is also a leader within the Digitas agency’s Senior Leadership Team responsible for the stewardship of agency principles and vision and a representative for the media capability.

Strategic Capabilities:

Leads and manages multiple work streams of client business, serving as the primary and high level contact to articulate the Digitas view on media strategy and business philosophies
Responsible for comprehensive management of assigned accounts. Typically, this includes the management of industry/category knowledge, media planning, media negotiations and implementation, performance tracking and analysis and various associated projects.
Draws insight from program results and ensure dialogue with client and internal team on informed strategic implications
Sells in new creative media ideas to client that aligns with their business, customer and brand goals
Works closely with account, creative and measurement teams to ensure media plans and creative/measurement work are strategically aligned, client needs are met and Digitas’ quality levels are maintained.

Assume substantial role on the core client team(s) to identify issues, develop new business opportunities with existing clients and assist in development of new client relationships.
Inspire clients with media knowledge and ideas and become their trusted media advisor

Responsible for oversight of all program budgets, including staffing and resource requirements. Has substantial role in management of department resources across accounts and from an overall revenue management perspective.
Assume leader role in key departmental or company initiatives

Promote/sell media department capabilities across teams/company
Develop people within the team by coaching, identifying areas for growth, celebrating successes, managing promotion process, keeping an open dialogue with your team, identifying training opportunity

Additionally:
An enthusiastic, energetic advocate for the best people, the best ideas and the best cross-functional process to drive client results
Promote positive working relationships within the department, the company and the media vendor community
Establish trust and credibility with clients

Qualifications
Bachelor’s or advanced degree
Minimum of 15+ years in roles of increasing responsibility in departments of a similar nature (e.g., ad agency media department, media company or client side).
Management experience is required, with a minimum of 8 years in a management role.
Proven leadership ability and previous client relationship experience.
Thorough knowledge and understanding of interactive media (all channels and pricing models )
In depth understanding of media planning, negotiation,Ø implementation and performance analysis
Exemplary communication skills (persuasive written, compelling oral)

For more information, visit www.digitas.com

EOE

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