SXSW 2012 Expo Hall Photos

The interactive portion of SXSW 2012 is now signed, sealed and delivered. Based on foot and car traffic downtown, this was the largest attendance since I started coming to Austin 6 years ago. As always it was great to meet so many people I only speak with via email or social media. For the last two years, I’ve provided photos of the expo hall, and this year I bring you fresh photos in case you weren’t able to attend the conference. You can check out my 2011 and 2010 photos for comparison.

The expo hall continues to grow – my first year the expo hall was tiny and this year it was as large as most “trade show” conferences. The expo hall was heavy on the interactive side but is open for days that cross all three SXSW sections: film, music and interactive. I was disappointed not to see Izea with a booth – I think they have been here every year I’ve attended.

We begin our photo tour with a woman dressed up like an angry bird?

Sonicbids offered a place to sit and free bags

Shoutem teaches you how to create mobile apps and how to make a mess on the floor

Morphie sells battery packs to help you tweet longer

WordPress wants you to be happy so they offer a “Happiness Bar”

The Evernote booth was busy the entire time I was in the expo hall

No idea what this company does – mixtapes perhaps?

Keep it weird in Austin!

OtterBox had the largest setup

Nice to see Pond5 – I remember covering them way back in 2008 shortly after launch

FlareCode offers big balls

Capital Factory is an incubator located in Austin

YP offers a developer program using their data

Chevy cars were all over SXSW  – here is the Chevy Sonic – looks like a fake VW Golf