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SXSW 2009: Mobile Trends Toward Futurism, Commerce, Laziness
Saturday’s session at SXSW 2009 on Emerging Trends in Mobile gave audience members food for thought and panelists a run for their money.
The heavily international crowd (which included an estimated 25 percent non-American attendants) seemed to be, from a show of hands, a well-informed group with a good number of mobile developers in attendance.
Topics ranged from better device-charging solutions to developing for devices that come closer to standard Internet browsing every year. All in all, it was given that WAP technology is dead, fully Flash-enabled devices are the next step, image recognition capabilities and more detailed location-based information are crucial, and the idea that you’d have to actually plug a device into an outlet for any reason is becoming increasingly laughable.
What does this mean for marketers?
Read the rest of my article on Adrants.
Jolie O’Dell is a designer, writer, and consultant based in Richmond, Virginia.
Image recognition is a ‘solution’ looking for a ‘problem’ where this is none.
The only people i see running around suggesting this is a better method is Image Recognition Vendors and ‘Artistic Directors’ who think QR codes are ugly and wont deign to put them into their glossy magazine (someone needs to take that art director out to the woodshed and tell him that his role is to sell magazines and not make ‘art’).
QR codes (and other 2d codes) have a clearly defined and understood interaction process.
Image recognition requires an always on internet and third party servers being available (eg. you are caught in their trap forever).
Realistically there’s no need for it, go solve world peace or something useful as Denso solved 2d bar code problem over 14 years ago.
Cheers,
Dean Collins
http://www.Cognation.net/qr
(BTW would have posted at adrants….but the comments are broken)