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SXSW 2009: Mobile Trends Toward Futurism, Commerce, Laziness
Saturday’s session at SXSW 2009 on Emerging Trends in Mobile gave audience members food for thought and panelists a run for their money.
The heavily international crowd (which included an estimated 25 percent non-American attendants) seemed to be, from a show of hands, a well-informed group with a good number of mobile developers in attendance.
Topics ranged from better device-charging solutions to developing for devices that come closer to standard Internet browsing every year. All in all, it was given that WAP technology is dead, fully Flash-enabled devices are the next step, image recognition capabilities and more detailed location-based information are crucial, and the idea that you’d have to actually plug a device into an outlet for any reason is becoming increasingly laughable.
What does this mean for marketers?
Jolie O’Dell is a designer, writer, and consultant based in Richmond, Virginia.