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SXSW Panel: How to bluff your way in Web 2.0
The next panel is called "How to Bluff your way in Web 2.0" by Andy Budd and Jeremy Keith. Coming out of a mediocre session previously, I was not expecting much. But Andy and Jeremy ROCKED THE HOUSE. One of the best sessions I have ever attended. Yes, it was a bit of poking fun, but it was serious too. Such a great session as the focus was on the content not the speakers. Really enjoyed it. So that's a word to the rest of the presenters/speakers, you have big shoes to fill. The focus on this session was to teach you how to be out in party and business scenes and appear like you are a Web 2.0 master. Here are my notes and pics (I really tried to capture everything and have a bunch of pics.):
Quick video with definition of Web 2.0 (40 seconds):
- Web 2.0 is a fantasic area to bluff since no one knows what it means anyway.
- We will have you talking like Jason Fried in a few minutes.
- We will have you create a company that Yahoo will buy.
Four aspects of Web 2.0
- supports social interaction
- encourages user participation
- enhanced user experience
- and open data.
Must use handy buzzwords
- tipping point
Popular Web 2.0 apps (some): flickr, technorati, plazes, Yelp, Meebo, twitter. There is a great Twitter drinking game.
To really fit in, find some obscure starups.
Some great conversation starters:
- What do you think of XYZ framework?
- Didn't I meet you at the TechCrunch party?
- I'm beta testing a great new app that will blow basecamp out of the water.
- Shows Carbonmade as a perfect Web 2.0 app – loads of colors and gradients and illustrated icons, lots of use of transparency and rounded corners.
- Everything is wet in web 2.0
- 3-D logos are where it's at
- Throw in your favorite typeface when you are out at a party
- With Web 2.0 it's all about giving A-list geeks toys. You should have microformats, rss, APIs.
- Two kinds of APIs, simple kind is called REST, the tougher alternative is SOAP
- Two APIs = mashup
- Most common mashup uses maps = most common one is the ChicagoCrime.org, shows overplot and Gawker stalker
- Must have Ajax'y goodness – use moo.fx for quick tutorials
Shows TechCrunch and Snap Previews as a joke of good mashup
To build a good Web 2.0 app you need:
Domain name help:
- Drop the e in any er words
- You could use .us or .tv
- Sub domains rock!
- Add "get" in front
You need a cool logo
Then setup a mysterious homepage and a blog to talk about everything around the app
Talks about CrazyEgg and it's excellent signup page.
Then you think of a concept
- Think of an old idea, add tagging and social network = flickr
- Take a site like Digg or YouTube and make another one
- Put two apps together: Digg plus Flickr = Dickr
- Build it on the cheap
- Hire a 15yr old cheap kid – pay in pizza
- Spend all money on the design
- Demo – pay for a demo at a large conference
- Wait for Yahoo or Google to buy you – use the bluffing tactics in the parties
Social side of Web 2.0
- Starts with the wisdom of crowds book
- The greater internet fuckwad theory = normal person + anonymity + audience = fuckwad
- You want community – like a lunatic asylum
- Loves Milk & Two
- Must have ratings for the social network
- Must have tagging
- Must have bookkeeping
- Must have comments