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SXSW Panel: How to easily attract the right clients
On the last day of interactive at SXSW, I was looking forward to a panel called, "How to Easily Attract Your IDEAL Clients." You see, I could use a few more clients for my consulting business and I thought I would learn some tips to help. Boy was I wrong :)
The panel included three "experts" – Jen Blackert, Carlon Haas, and Steve Harper. Jen and Carlon seemed to take the mic for most of the panel and I actually think Steve may have had some good things to say. The easiest way to tell if a panel is good or bad is to watch how many people leave during the session. Many people left during this one. Including me, I held out until the 46th minute but then cut my losses.
Here are my notes:
They start by explaining that they are expert marketers. Jen is really full of herself, yet her site looks like poo :) Harper really was quiet most of the panel.
Two ways to get clients:
– go out and get the clients
– the attraction method
Point 1 – Before you start any marketing program or plan – figure out what you are trying to accomplish
Carlon believes Web 2.0 is about promoting others which helps promote you
Point 2 – "Tarket" – identifying your one person you are trying to attract into your business
Point 3 – make sure you craft your message to the audience
Haas – 90% of web sites suck (I wonder if he looked at Jen's site)
Jen used to be a SEO optimizer for Dell computer – and she ranks very high for her keywords
Haas explained segmentation! Don't be all things to all people – be all things to the people you want
Point 4 – Exclusion – Haas explains that you have to exclude people which is usually hard for the client to swallow
Point 5 (from Steve, a panelist) – Make your customers your evangelists! — I agree with him on this one.
ANOTHER QUESTION HOG – this woman actually had the guts to try to push her web site on the entire audience and spoke for 10 minutes on the mic – gosh