Comments on: SXSW Panel: How to easily attract the right clients http://www.centernetworks.com/sxsw-panel-how-to-easily-attract-the-right-clients Web 2 and Social Media News and Reviews Sat, 21 Nov 2009 01:50:56 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Authority Networker http://www.centernetworks.com/sxsw-panel-how-to-easily-attract-the-right-clients/comment-page-1#comment-23199 Authority Networker Thu, 23 Apr 2009 20:24:40 +0000 #comment-23199 In general people dislike being "sold". People want the freedom to choose and fell comfortable when purchasing any product or service. A new technique called attraction marketing is getting a whole lot more attention and deals with that. One primary focus of the attraction marketing formula is developing personal relationships with existing clients and become a person of value, so that they have the underlying feeling of attraction and want to come back for more. Attraction marketing enables you to bring in customers in a pleasant and streamlined manner. Making buying interesting, comfortable and engaging to the customer will have much more favorable then if you were to try to hard-sell everything. In general people dislike being “sold”. People want the freedom to choose and fell comfortable when purchasing any product or service. A new technique called attraction marketing is getting a whole lot more attention and deals with that. One primary focus of the attraction marketing formula is developing personal relationships with existing clients and become a person of value, so that they have the underlying feeling of attraction and want to come back for more. Attraction marketing enables you to bring in customers in a pleasant and streamlined manner. Making buying interesting, comfortable and engaging to the customer will have much more favorable then if you were to try to hard-sell everything.

]]> By: Anthony http://www.centernetworks.com/sxsw-panel-how-to-easily-attract-the-right-clients/comment-page-#comment-12518 Anthony Wed, 30 Nov -0001 00:00:00 +0000 #comment-12518 Ohhh yeah. The nasty words that get delivered from a client because you're doing both yourself and them a favor because you admit you won't be able to meet their needs/expectations and vice versa is one of the truly surreal experience of doing business. Despite it being a necessary decision in some situations I've yet to see anyone take it well. Ohhh yeah. The nasty words that get delivered from a client because you’re doing both yourself and them a favor because you admit you won’t be able to meet their needs/expectations and vice versa is one of the truly surreal experience of doing business. Despite it being a necessary decision in some situations I’ve yet to see anyone take it well.

]]> By: Darren Stuart http://www.centernetworks.com/sxsw-panel-how-to-easily-attract-the-right-clients/comment-page-#comment-12519 Darren Stuart Wed, 30 Nov -0001 00:00:00 +0000 #comment-12519 quote: Haas - 90% of web sites suck (I wonder if he looked at Jen's site) priceless quote: Haas – 90% of web sites suck (I wonder if he looked at Jen’s site)

priceless

]]> By: centernetworks http://www.centernetworks.com/sxsw-panel-how-to-easily-attract-the-right-clients/comment-page-#comment-12520 centernetworks Wed, 30 Nov -0001 00:00:00 +0000 #comment-12520 go look at her site and you tell me (i won't link to it because juice machine is out of order) go look at her site and you tell me (i won't link to it because juice machine is out of order)

]]> By: Robert Franklin http://www.centernetworks.com/sxsw-panel-how-to-easily-attract-the-right-clients/comment-page-#comment-12521 Robert Franklin Wed, 30 Nov -0001 00:00:00 +0000 #comment-12521 I had the reverse and had to tell a vendor he has no integrity. Needless to say he did not like that too much either :-) I had the reverse and had to tell a vendor he has no integrity. Needless to say he did not like that too much either :-)

]]> By: Darren Stuart http://www.centernetworks.com/sxsw-panel-how-to-easily-attract-the-right-clients/comment-page-#comment-12523 Darren Stuart Wed, 30 Nov -0001 00:00:00 +0000 #comment-12523 I did go and look and what I found even more funny was it was hard to find. google unstuck marketing or what ever its called and it does not come up. I did go and look and what I found even more funny was it was hard to find. google unstuck marketing or what ever its called and it does not come up.

]]> By: centernetworks http://www.centernetworks.com/sxsw-panel-how-to-easily-attract-the-right-clients/comment-page-#comment-12525 centernetworks Wed, 30 Nov -0001 00:00:00 +0000 #comment-12525 <p>Darren - right before the panel started, she let us know that she is a marketing expert (along with the other 2 experts) and that we should ask them lots of questions because it's rare that we get time with 3 marketing experts at once.</p><p>and no, im not making this up.</p> Darren – right before the panel started, she let us know that she is a marketing expert (along with the other 2 experts) and that we should ask them lots of questions because it's rare that we get time with 3 marketing experts at once.

and no, im not making this up.

]]> By: Darren Stuart http://www.centernetworks.com/sxsw-panel-how-to-easily-attract-the-right-clients/comment-page-#comment-12526 Darren Stuart Wed, 30 Nov -0001 00:00:00 +0000 #comment-12526 oh the irony of some people :p oh the irony of some people :p

]]> By: Steve Harper http://www.centernetworks.com/sxsw-panel-how-to-easily-attract-the-right-clients/comment-page-#comment-12527 Steve Harper Wed, 30 Nov -0001 00:00:00 +0000 #comment-12527 Allen, Someone just emailed me a link to your BLOG. First, I just wanted to thank you for posting your comments on our panel. I am sorry that the panel wasn't all that you had hoped for. As I watched many panels throughout the conference some worked and some didn't for me so I can appreciate your perspective. Since you mentioned you left early, I wanted to give you point number five which I covered. It was make your customers your evangelists! Happy to chat about it if you have any interested or desire to do it. Again...sorry we disappointed you as a panel but I do thank you for checking us out. If you should ever want to discuss anything specific that might help your consulting business, the coffee is on me. Either way, best of luck on your venture and as always.... Ripple On! Steve Harper 512.577.3700 steve@ripplecentral.com Allen,

Someone just emailed me a link to your BLOG.

First, I just wanted to thank you for posting your comments on our panel. I am sorry that the panel wasn’t all that you had hoped for. As I watched many panels throughout the conference some worked and some didn’t for me so I can appreciate your perspective.

Since you mentioned you left early, I wanted to give you point number five which I covered. It was make your customers your evangelists! Happy to chat about it if you have any interested or desire to do it.

Again…sorry we disappointed you as a panel but I do thank you for checking us out. If you should ever want to discuss anything specific that might help your consulting business, the coffee is on me.

Either way, best of luck on your venture and as always….

Ripple On!

Steve Harper
512.577.3700
steve@ripplecentral.com

]]> By: centernetworks http://www.centernetworks.com/sxsw-panel-how-to-easily-attract-the-right-clients/comment-page-#comment-12528 centernetworks Wed, 30 Nov -0001 00:00:00 +0000 #comment-12528 <p>Thanks for commenting Steve, I actually think if you led the panel, it might have been better. You seemed very reserved in speaking throughout.</p><p>No reason to be sorry, I am guessing some might have liked your panel. </p><p>My comments were really targeted towards Jen as she proclaimed herself to be an expert. </p><p>I think people need to be careful when they call themselves an expert. Let others call you an expert, when you call yourself an expert, all it does is make me want to show you why you are not an expert.</p><p>You have to admit that the woman who asked you to show her site and do an informercial for her was a bit over the top. Maybe a good learning to ask her next time to see you afterwards. That seemed to really worsen the tempo for the balance.</p><p>Anyway hope I will see you back here again soon.</p> Thanks for commenting Steve, I actually think if you led the panel, it might have been better. You seemed very reserved in speaking throughout.

No reason to be sorry, I am guessing some might have liked your panel.

My comments were really targeted towards Jen as she proclaimed herself to be an expert.

I think people need to be careful when they call themselves an expert. Let others call you an expert, when you call yourself an expert, all it does is make me want to show you why you are not an expert.

You have to admit that the woman who asked you to show her site and do an informercial for her was a bit over the top. Maybe a good learning to ask her next time to see you afterwards. That seemed to really worsen the tempo for the balance.

Anyway hope I will see you back here again soon.

]]> By: Jen Blackert http://www.centernetworks.com/sxsw-panel-how-to-easily-attract-the-right-clients/comment-page-#comment-12536 Jen Blackert Wed, 30 Nov -0001 00:00:00 +0000 #comment-12536 Hi There, I love controversy :) Remember we are marketers, not web designers. The purpose is to get people on your list and in your funnel. It's not to distract them by pretty pictures :) I purposely have my site set up so it will be "read". It delivers me a healthy annual income and that is my intention. Jen Hi There,

I love controversy :)

Remember we are marketers, not web designers. The purpose is to get people on your list and in your funnel. It’s not to distract them by pretty pictures :)

I purposely have my site set up so it will be “read”. It delivers me a healthy annual income and that is my intention.

Jen

]]> By: Steve Harper http://www.centernetworks.com/sxsw-panel-how-to-easily-attract-the-right-clients/comment-page-#comment-12538 Steve Harper Wed, 30 Nov -0001 00:00:00 +0000 #comment-12538 Thanks for the re-response to my comments. You are likely right that we let the women at the podium go on too long and we likely shouldn't have tried to get her site up but in the spirit of the topic we trying to be helpful. Alas it didn't come up and I did learn a lesson about tabling a topic so that momentum isn't interrupted. Thanks again for the feedback. Steve Thanks for the re-response to my comments. You are likely right that we let the women at the podium go on too long and we likely shouldn’t have tried to get her site up but in the spirit of the topic we trying to be helpful. Alas it didn’t come up and I did learn a lesson about tabling a topic so that momentum isn’t interrupted.

Thanks again for the feedback.

Steve

]]> By: centernetworks http://www.centernetworks.com/sxsw-panel-how-to-easily-attract-the-right-clients/comment-page-#comment-12542 centernetworks Wed, 30 Nov -0001 00:00:00 +0000 #comment-12542 <p>I am glad your web site delivers a healthy income, I look forward to that day for me here on CN. </p><p>The web site you continuously showed during the panel looked and acted like complete spam. I didn't get a chance to jot it down so I don't know the url. </p><p>Honestly, the panel didn't really offer much in how to attract clients. It's ok though, as I said above some probably learned something. </p><p>And I completely disagree with you about pretty pictures vs. marketing. But even though I have an MBA in marketing (graduated cum laude) and a B.S. in Accounting, worked with some of the largest agencies, been a part of the web since day 1, ran campaigns in the tens of millions of dollars on multiple continents, I am not an "expert" - so I won't go there.</p><p>Good luck and continued success and I look forward to meeting you (and all of the other panelists) at a future event.</p> I am glad your web site delivers a healthy income, I look forward to that day for me here on CN.

The web site you continuously showed during the panel looked and acted like complete spam. I didn't get a chance to jot it down so I don't know the url.

Honestly, the panel didn't really offer much in how to attract clients. It's ok though, as I said above some probably learned something.

And I completely disagree with you about pretty pictures vs. marketing. But even though I have an MBA in marketing (graduated cum laude) and a B.S. in Accounting, worked with some of the largest agencies, been a part of the web since day 1, ran campaigns in the tens of millions of dollars on multiple continents, I am not an "expert" – so I won't go there.

Good luck and continued success and I look forward to meeting you (and all of the other panelists) at a future event.

]]> By: centernetworks http://www.centernetworks.com/sxsw-panel-how-to-easily-attract-the-right-clients/comment-page-#comment-12543 centernetworks Wed, 30 Nov -0001 00:00:00 +0000 #comment-12543 <p>Yep, it is hard to ask the person to move on - it's probably the moderator's job to some extent. Don't worry, this happens more often than not. I just posted about it in my wrap-up post.</p><p>An awesome panel is a combo of great panelists AND great attendees.</p> Yep, it is hard to ask the person to move on – it's probably the moderator's job to some extent. Don't worry, this happens more often than not. I just posted about it in my wrap-up post.

An awesome panel is a combo of great panelists AND great attendees.

]]> By: Carlon Haas http://www.centernetworks.com/sxsw-panel-how-to-easily-attract-the-right-clients/comment-page-#comment-12547 Carlon Haas Wed, 30 Nov -0001 00:00:00 +0000 #comment-12547 Allen, Seeing that my other 2 esteemed panelists commented on your blog, I figured I should too. Woman on the mic...man, oh, man do I agree with you there. That was actually a first for me. Good recap on that. Thanks for coming out to hear our panel. An extra point about the 90% of web sites suck. The "suck" comment came in the context of most lack a call to action and are mostly about the company themselves as oppossd to what the company does for their prospects/clients. I'm glad to see Steve filled you in on the last point. That one was key. Best of luck to you. I think what you're doing is interesting given my love for most things Web 2.0. Regards, Carlon Haas Allen,

Seeing that my other 2 esteemed panelists commented on your blog, I figured I should too.

Woman on the mic…man, oh, man do I agree with you there. That was actually a first for me. Good recap on that.

Thanks for coming out to hear our panel. An extra point about the 90% of web sites suck. The “suck” comment came in the context of most lack a call to action and are mostly about the company themselves as oppossd to what the company does for their prospects/clients.

I’m glad to see Steve filled you in on the last point. That one was key.

Best of luck to you. I think what you’re doing is interesting given my love for most things Web 2.0.

Regards,
Carlon Haas

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