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	<title>CenterNetworks &#187; 3TERA</title>
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		<title>Discussion with VP Marketing of 3TERA, Bert Armijo</title>
		<link>http://www.centernetworks.com/discussion-with-vp-marketing-of-3tera</link>
		<comments>http://www.centernetworks.com/discussion-with-vp-marketing-of-3tera#comments</comments>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<dc:creator>Allen Stern</dc:creator>
				<category><![CDATA[3TERA]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Interviews]]></category>

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		<description><![CDATA[<p>This week I met with the VP Marketing of <a href="http://www.3tera.com/sol-utilitycomputing.html">3TERA</a>, Bert Armijo. We spoke about utility computing. I am not an expert in this area but the discussion was interesting. I thought my notes might be useful to at least one CN reader so they are listed below. Bert walked me through a demo of their program which looks like a Visio for web apps except of course it&#39;s live. You setup whatever you need within the environment (web, firewalls, etc.), click &#34;go&#34; and it creates everything on the fly. Management of each device is also handled within the interface. </p><ul><li>Bert started by explaining that, &#34;The next Google won&#39;t own a server&#34; </li><li>Big companies are spending billions on web infrastructure and 3TERA aims to change that</li><li>Their OS is named AppLogic and sits on top of a web hosting server (it appears as if you still need to provide the hosting)</li><li>After setting up AppLogic, the web app becomes one unit instead of many parts</li><li>Basically you can run web apps without having to know anything about the hardware itself</li></ul><p>Pricing starts at $500 which is suitable as a development environment. The full starter package runs about $1,700 and most customers average in the $6-7k range.</p><p>Here is my net takeaway from the conversation. If you are building a (possibly) massive Web app, this type of utility computing might be worth looking into. Here are some additional resources on utility computing:</p><ul><li><a href="http://en.wikipedia.org/wiki/Utility_computing">Wikipedia</a></li><li><a href="http://www.utilitycomputing.com/">UtilityComputing News</a> - looks a bit out of date but has links to articles about UC</li></ul>]]></description>
			<content:encoded><![CDATA[<p>This week I met with the VP Marketing of <a href="http://www.3tera.com/sol-utilitycomputing.html">3TERA</a>, Bert Armijo. We spoke about utility computing. I am not an expert in this area but the discussion was interesting. I thought my notes might be useful to at least one CN reader so they are listed below. Bert walked me through a demo of their program which looks like a Visio for web apps except of course it&#39;s live. You setup whatever you need within the environment (web, firewalls, etc.), click &quot;go&quot; and it creates everything on the fly. Management of each device is also handled within the interface. </p>
<ul>
<li>Bert started by explaining that, &quot;The next Google won&#39;t own a server&quot; </li>
<li>Big companies are spending billions on web infrastructure and 3TERA aims to change that</li>
<li>Their OS is named AppLogic and sits on top of a web hosting server (it appears as if you still need to provide the hosting)</li>
<li>After setting up AppLogic, the web app becomes one unit instead of many parts</li>
<li>Basically you can run web apps without having to know anything about the hardware itself</li>
</ul>
<p>Pricing starts at $500 which is suitable as a development environment. The full starter package runs about $1,700 and most customers average in the $6-7k range.</p>
<p>Here is my net takeaway from the conversation. If you are building a (possibly) massive Web app, this type of utility computing might be worth looking into. Here are some additional resources on utility computing:</p>
<ul>
<li><a href="http://en.wikipedia.org/wiki/Utility_computing">Wikipedia</a></li>
<li><a href="http://www.utilitycomputing.com/">UtilityComputing News</a> &#8211; looks a bit out of date but has links to articles about UC</li>
</ul>
<br /><strong>CenterNetworks Partner:</strong> Get your <a href="http://www.cloudcontacts.com/">business cards</a> scanned and transcribed with <a href="http://www.cloudcontacts.com">CloudContacts</a>.]]></content:encoded>
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