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Seattle-based AdReady has announced this morning that it has raised $10 million in venture funding led by Boston-based Bain Capital Ventures. Silicon Valley-based Khosla Ventures and current investor Madrona Venture Group also participated in the round.
The idea of AdReady is simple: create basic, interactive ads using the pre-made templates, customize them to match your business or service and then buy campaigns on Google and Right Media using the AdReady tools. AdReady only takes a cut of the actual ad spend; use of the tool is at no charge. Agencies can white-label the service to use with their clients.
Last month AdReady added Hulu CEO Jason Kilar to its board.