asia Archive

Windows Live Spaces and Harris Interactive have published a report about blogging in Asia. Some of the interesting key findings include:

• Nearly half of those online in Asia have a blog
• 74% find blogs by friends and family to be most interesting
• Young people and women dominate (except India where it is overwhelmingly a male domain and Korea where blogging is a part of everyday life for all)
• 50% believe blog content to be as trustworthy as traditional media
• 41% spend more than three hours a week blogging
• More than 40% have less than 10 visitors per week

Some other clips from the report:

The report also showed that Asia's blogosphere is fueled by youth with almost half of all bloggers (56%) under 25, while 35% are 25 to 34 years old, and 9% are 35 years old and over. When broken down by gender, 55% of bloggers in Asia were found to be female and 45% male.

Most blogs will have a small audience; in fact over 40% of blogs have fewer than ten visitors each week. However in Korea, where blogging is more established 11% have more than 50 and 12% more than 250 visitors per week.