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BienSimple is a new Spanish-language wiki produced by Fox and their Fox International division. BienSimple combines editor produced content with a open wiki format to allow site visitors to contribute as well. An account is required to contribute.
The content on BienSimple is wide in variety including the following categories: kitchen, autos, money, relationships, beauty and technology. In addition to the text-based wiki, there’s video from the BienSimple editors.
Hector Costa, SVP FOX Networks Americas said, "Bien Simple’s content has a natural affinity with US Hispanics’ inclination towards finding their own solutions to everyday problems." The ads on BienSimple are in Spanish which is different than the strategy AOL is using with their Fanaticos spanish-language sports site.