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NY-based 1-800-FLOWERS.COM has launched a "virtual flowers" mobile and Web application today. Named BokayMe, the idea is to send flowers to your sweetie, baby momma or anyone else on their mobile device. This is a fancy version of Facebook’s gift program.
To use the system, you create a "bokay" as seen in the screenshot below. The bokay looks very beautiful online. After you customize your bokay, you then login and pay for it. That’s right, 1-800-FLOWERS.COM expects users to pay $3 per bokay. You can send some wilted bokays for free. Checking each category, about half of the bokays are free, the other half average at $3. Testing out the system, it worked as intended. In addition to the bokay payments, it appears based on their contact page that there will be advertising on the site.
The application lets you login using your Facebook account, OpenID or you can create an account. The tie-into Facebook makes me believe a Facebook application is forthcoming. Powering BokayMe is technology from Brooklyn-based Sympact Technologies. Appears to be built on Ruby on Rails.
I don’t know about you, but if my sweetie sent me virtual flowers on Valentine’s Day, I’d send her a SMS saying it’s over. :-P