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Online video host Brightcove has announced a new partnership with VUDU today that will allow Brightcove content to be streamed directly to televisions via the VUDU service. Today’s announcement comes just days after Brightcove announced a partnership with Germany’s Sevenload. Financial terms of the partnership were not disclosed.
From the release, “VUDU’s partnership with Brightcove supports multiple advertising platforms, allowing Brightcove customers to maintain their existing online video monetization strategy and infrastructure while expanding their distribution reach to the television. VUDU is the first partner to support Brightcove-powered, ad-supported content distribution on a set-top-box.”
It looks like you need a VUDU box to use the service. The VUDU BX100 movie player box starts at $149.
Online video host Brightcove has announced a new partnership with Germany-based Sevenload. Sevenload describes their service as, “professional social media network for modern internet television and User Generated Content.” The partnership will allow Brightcove customers to distribute their content on the Sevenload network. The content can be monetized through additional online video advertising. Financial terms of the partnership were not disclosed.
From the release, “The partnership announced today will make it easy for any organization using the Brightcove platform to program and syndicate advertising-supported video content across the sevenload network. This integration will also enhance the online video experiences for sevenload users by making top-rated programming from Brightcove customers available for viewing and sharing with the wider sevenload community.”
German sports site SPOX is the first to distribute their content to Sevenload via this new partnership and Brightcove says more sites will be announced soon.
Online business optimization software provider (that’s their tagline!) Omniture announced last week a number of new partners for their Genesis program. Omniture Genesis brings together analytics and online marketing tools together under one customer dashboard. It’s interesting to see Omniture in the news while I rarely ever hear about WebTrends anymore.
The list of new partners is interesting because many of them are startups we’ve covered here on CN. The new partner list includes:
- Brightcove (our coverage)
- ClickTale (our coverage)
- Keibi (our coverage)
- ShareThis (our coverage)
- Visible Technologies (our coverage)
It’s a smart move for the startups - they gain a bit of visibility and a good deal of distribution. Omniture has a wide reaching customer base worldwide and could provide a spark for each of the startups.
Conde Nast and Brightcove have announced a partnership which will bring the Brightcove video player and technology to several of the Conde Nast websites. The company says the first websites to launch with Brightcove are Wired.com, Portfolio.com, Glamour.com, Parade.com, and Self.com. In the next few months, Conde Nast plans to launch the Brightcove player on 16 more websites.
Financial terms of the deal were not disclosed. Last month AOL went with Brightcove for their online video. Here’s an example of the Brightcove integration on Portfolio:
Online video host Brightcove is announcing the launch of a new subsidiary today in Japan. Named Brightcove KK, Brightcove will be the majority-owned shareholder in the company along with several other major Japanese media and technology companies. The partners include: Dentsu, Inc., J-Stream, Inc., transcosmos, Inc. and Cyber Communications, Inc. (CCI). These companies along with Brightcove have put $4.9 million in funding into the new Brightcove KK subsidiary.
With Brightcove KK, Japanese media companies and marketers will gain access to the most powerful and scalable software as a service (SaaS) solution available for online video players, distribution, and advertising. Dentsu, Inc. is the largest advertising company in Japan, J-Stream, Inc. is Japan’s largest content delivery network (CDN) and CCI is Japan’s largest interactive adverting company.
Check out our coverage of Brightcove CEO Jeremy Allaire speaking at MIT.
Brightcove has announced a number of new strategic distribution partnerships today. The companies involved in the deal are: Bebo, Meebo, RockYou, Slide and Veoh. What this deal means is that customers using the Brighcove Internet TV platform can now also distribute their videos on the above named company platforms.
Here’s how Jeremy Allaire, Brighcove founder describes the deal, "The distribution partnerships announced today will make an exciting array of high-quality, premium video content available to be viewed on Bebo channels, shared through viral widgets from RockYou and Slide on Facebook and MySpace, included in instant messaging activities on Meebo, and viewed in full-screen at Veoh’s Internet Television portal."
They also claim that these new distribution partnerships will reach over 300 million viewers. No mention of overlap between the services. At the end of the day, distribution could mean more viewers but could also work to dilute a video brand. I wrote about this topic last week.
Brightcove has signed a variety of partnerships recently including IAC, Fox and Channel 4 in the U.K.