Bubbletop uses a friends system to share the content you find/use on Bubbletop. This is what makes Bubbletop unique. You can "friend" people on Bubbletop and then click the share button and after selecting your friends, they will get a notification of new content from you. What this means is that your friends must be using Bubbletop as well. Pretty groovy and innovative.

Another feature I like about Bubbletop is the ability to bring in my own widgets from other providers. In fact, I could take a widget from yourminis and bring it into Bubbletop. Ben notes, "you can bring widgets from other providers into Bubbletop – no need to build them twice!"

The Bubbletop Foundry is opening soon and will allow developers to collaborate on extending Bubbletop and creating new and interesting content for the start page.

On the business side, Mike notes, "This is an overly-crowded space (and now Google is now promoting their iGoogle product hard as well). But Orange has nearly 90 million mobile customers to try to push to their new online products."

Else, Bubbletop is another start page. I think the social features make it more interesting than 80% of the other start pages out there, but to make this feature really work, my friends need to use the app as well. I would suggest that Ben take a look at Schmedley for some design inspiration as Bubbletop looks more like a developer designed it than a designer.

Come inside for a screenshot >