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This evening during the Super Bowl, enterprise software provider Salesforce launched their first ads for Chatter, their Twitter-like instant messaging and private group chat function. The commercials featured an animated Black Eye Peas (hot off their pretty crappy halftime show) singer Will.i.am showing off how well he can communicate with his band mates using Chatter. Much like Leena Rao, I doubt the Black Eye Peas are customers of Chatter but maybe they are!
I was actually excited to see the Chatter commercials – but they weren’t what I was expecting. Show me a work team that is able to get more work done faster so they can have their weekends off to spend with their kids – that would have been emotion (like the Chrysler ad). Show me a manager who uses Chatter and has more free time to coach his or her team.
You can see images from some of the ads below – here’s the text from the Yammer Chatter ads:
- No More Gimmicks – Choose real collaboration and build something special with your team.
- Better Than Chatter – Strengthen your collaboration with Yammer.
- Yammer Tops Chatter – See why Yammer is best for social networking w/ coworkers.
- Your Work Isn’t Trivial – Chatter: to talk rapidly or incessantly about trivial matter.