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Recently launched Tatango provides a one-to-many SMS text messaging service. Tatango reminds me of another startup, Chatterous. With the growing popularity of Twitter and its inability to target groups, services like Tatango and Chatterous could become acquisition targets. Tatango is perfect for getting help from your friends when you are out and about. It could also work well for work teams to make sure everyone is up-to-date on project and meeting status.
Here’s how it works. You setup your friends mobile phone numbers in Tatango, Then you create a message to send. Tatango then sends out the message via SMS to all members of your group.
Assuming they can handle the volume, Tatango could offer their service to companies wanting to provide SMS text alerts on product news and advertising. This method could be more effective than email marketing.
If you’d like an invite, we were able to grab some – just register here. Below is an overview of Tatango from founder Derek Johnson.
Dudes. Not only can you follow and reply to groups of people; you can harness the getting-you-laid power of Chatterous on-the-go, anytime, anywhere. And no one has to @you or DM you if you don’t have their updates on mobile. It’s perfect for staying connected to groups/topics while out of home.
In a word, you can’t really turn on mobile updates for 50 different people on Twitter. It’d be messy, difficult to start and stop, and you’d still never know what you were really missing out on.
With Chatterous, I can blow up the Web, decide to head out, click a single button, and stay in touch with the whole group while I’m out and about. And I can reply to the whole group at the same time. I never have to leave my social network at home!
Right now, I’m in touch with the Cali Peeps group (for SV/SF tech types) and the Random Entity group (that’d be one of my tech-geek Web designers on the East Coast). And I’m about to head into the Rainbow on Sunset, just to make sure there are still 40-year-olds who think KISS makeup is hot. Thank god for Chatterous; it feeds my chat addiction when Twitter is being difficult or is offline or just won’t travel with me the way I want it to.
And Chatterous will get me laid.
Jolie O’Dell blogs, vlogs, tweets, and runs RAMPAGE, a new media ad agency.