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Re: Rick Sanchez — What’s The Difference Between a Corporate Cell Phone and a Corporate Twitter Account?
I have to admit – I was not a regular viewer of the Rick Sanchez show on CNN. One of my experiences watching the show resulted in a post titled, “shame on you Rick Sanchez” which looked at how Mr. Sanchez dealt with Twitter being down and a story about a plane crash killing 15 people. In general I am not a fan of shows that just read content from Twitter and Facebook.
Apparently Rick Sanchez was fired from CNN today based on some comments he made. You can read the story here and here.
Blogger Marshall Kirkpatrick immediately wondered what will happen to the “RickSanchezCNN” (RSCNN) account. My comment on Marshall’s post was short, the account belongs to CNN. The reason is simple…the RSCNN account is the same property as a corporate cell phone or laptop. Sure it’s in the “virtual” computer space but the account belongs to CNN. If Sanchez gave out the number to his corporate cell phone to his family and friends, should he be able to keep that as well?
The RSCNN account isn’t alone – any of these accounts that are pushed by the corporation belong to the corporation. For example, QVC pushes their hosts to use hostnameQVC as their Facebook accounts – these belong to QVC.
Last month I was visiting my mother down south and while I arrived at her house, she had CNN on the television. I could hear the anchor’s voice and it was Rick Sanchez. He was talking about Twitter as he always does and my mother asked me if I knew of the guy. I said his job is to sit in front of the world and read people’s comments. She laughed.
Today I found a post on Valleywag that was completely disturbing. Mr. Sanchez felt it necessary to take an entire segment on the top news network and talk about how Twitter is down and how he can’t do his job because of it. Sadly I would agree.
I’ve embedded the video clip below where Sanchez talks about his major disappointment with Twitter being down for maintenance. Normally I would never post about something so silly on CenterNeworks but it’s what Sanchez transitions to that makes me angry. He ends the clip immediately by saying, “in the meantime, we want to show you another story…a plane crashes into a house 15 people die…” Seriously are you kidding me Rick? Couldn’t you have at least run some commercials as a break from something as silly as Twitter to something as serious as the death of many people? Shame on you and shame on CNN.
Update: Rick replied on Twitter with the following response, “ricksanchezcnn – @centernetworks get real, reporting that twitter is down before a story about a four month plane crash is fine. ur not.”
The Northern Illinois University shootings this week are an absolute tragedy. CNN has been covering the news as the story and background unfolds. The big news today was the announcement of the shooter, Steve Kazmierczak. Unfortunately, in the screenshots below, CNN Mobile has made it appear like one of the victims was actually the shooter. Below are screenshots of CNN Mobile and CNN.com showing the same story as the lead.
On CNN.com, the story shows a picture of victim Catalina Garcia with a caption. On the CNN Mobile site, the caption is missing and therefore Garcia’s photo is shown with the headline and subhead about the shooter’s identity. Perhaps CNN needs to look at what’s included on their mobile site going forward. Our thoughts and prayers go out to those affected by this tragedy.
Google and CNN are announcing this morning a multi-year partnership whereby the Google AdSense product will text serve ads on CNN.com. It appears CNN.com will still offer their rich-media ads in the method they do currently. From the announcement, "Through this collaboration, the AdSense service places contextually relevant ads alongside CNN.com content, allowing both small and large advertisers to target CNN.com specifically and connect with high quality content and traffic. Under the terms of the deal, Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com." This deal will allow anyone using AdWords to have their ads on CNN.com.
"At CNN.com, our mission is laser-focused on providing up-to-the-minute news and information to our users," said David Payne, senior vice president and general manager of CNN.com. "Our new relationship with Google will deliver relevant ads to our users, enhancing their overall experience on CNN.com. We look forward to a successful partnership."
"CNN.com is an important and respected news source, and we’re pleased to enhance the reader experience through the targeted placement of relevant ads," said Marc Leibowitz, Google’s director of strategic partnerships. "By connecting CNN.com to our valuable base of advertisers, our AdSense program provides an effective and efficient way to monetize quality online content, ultimately benefiting readers, advertisers, and CNN.com."