comScore Archive

Web metrics reporting service comScore has announced a new partnership today with the newly-Adobe-acquired Omniture. The new strategic partnership is being announced in conjunction with New York’s Advertising Week. Financial terms of the partnership were not disclosed.

From the announcement, “the offering will combine the power of Omniture’s Web analytics with comScore’s new Media Metrix 360 hybrid audience measurement to help provide publishers and advertisers with a unified and comprehensive view of online audiences.”

My guess is that Omniture customers will now be able to view their own data next to industry and competitor analytics provided by comScore. It’s a smart move for both companies and should help Omniture customers save time and generate better analysis.

Could this bring comScore closer to the “quantified” service offered by Quantcast? From the announcement, “The strategic partner relationship is intended to allow joint Omniture and comScore customers to use Omniture tags to collect and share information with Media Metrix 360 using Omniture Genesis integration technology, quickly bypassing the normal implementation process for Media Metrix 360. The relationship also opens up the possibility of joint product initiatives that will leverage the granularity of the Omniture site-specific data with the Web-wide view of Internet user behavior provided by comScore.”

Back in December, comScore reported that online video site Hulu reached 235 million streams which moved them into 6th place on the top 10 online video streams list. Today comScore released their latest videos viewed list for March 2009 and Hulu has moved up to the 3rd spot with 380 million videos.

This puts Hulu right behind Google/YouTube and Fox Interactive and moves Hulu above Yahoo, Microsoft and Viacom. To put the 380 million mark in perspective, Google including YouTube videos were viewed over 5 billion times.

comScore is also reporting that for the month of March, Google/YouTube passed 100 million unique viewers. Hulu came in with 41 million viewers which puts the online video service in the 4th slot.

Other notes from comScore include: 77.8 percent of the total U.S. Internet audience viewed online video and the average video length was just over 3 minutes.

Do you find yourself watching a lot of videos on Hulu? To be honest I’ve only used the service when I have missed a TV show that they offer (e.g. Lost, Chuck, etc.).

comScore is out with their latest U.S. online video report today. Back in May comScore listed Hulu for the first top in the top 10 with 88 million videos viewed. Today Hulu has moved up in comScore’s online video report for October to sixth position with 235 million videos viewed. Pretty amazing growth for a service some called crap before Hulu actually launched.

Other notable facts from the report:

• YouTube passed the 100 million U.S. visitor mark for the month of October
• ESPN listed in tenth position for views – I wonder how many of those views come from their auto-launcher on the espn.com home page (hate that feature)
• All of Google’s video sites pushed out more than 5.3 billion video views for October

comScore has released its August mobile video usage statistics today. They report that 6.5 million Americans watched a mobile video in August. AT&T was the most popular mobile video carrier followed by Sprint.

In terms of type of mobile videos viewed, amateur videos was the most popular category followed by music videos comedy videos and movie trailers. The full list of categories is below.

comScore is also reporting that mobile social networking saw the biggest gain from August 2007 to August 2008 at 8.8%. This was followed by IM and news by download. I’d like to see a breakdown of which social networking services make up the increase. I have to imagine that the iPhone has a lot to do with the increase since many popular social networks now have native clients specifically for the iPhone.

comScore has released new research today about UK Internet users and their browsing habits. Specifically, comScore reports that 41% of UK Internet users visited a blog in August of 2008. Blogger.com was the most popular blog platform followed by Wordpress, Six Apart, Hubpages and Xanga.

The five most popular visited blogs were: Engadget, UnRealityTV, Gizmodo, Kotaku and Metafilter.

Here’s a chart of what types of blogs "heavy" Internet users in the U.K. visited in August. Humor was the most popular followed by Web hosting and Food. I guess that’s all you really need in life… some jokes, a good Web host and some food.

comScore has released their latest m:metrics report showing mobile search usage in the U.S. and several countries in Europe. Nearly 10% of mobile subscribers in the U.S. completed a mobile search and the total mobile search usage is up 68% in the U.S. In Europe where mobile usage is further along, usage is up 38%.

For all of the countries in the chart below, Google leads usage of mobile search. In the U.S., 63% of mobile searches use Google while 34% use Yahoo. In Germany, 85% use Google and in France 62% use Google. Spain and France were the only countries that had near 10% MSN search usage. 

comScore has released new stats for European Internet usage based on their World Metrix audience measurement service today. The report shows that Russia is leading Europe in Internet audience growth followed by France, Spain and Ireland. Russia’s Internet audience grew 27% from June 2007-June 2008.

As for Internet penetration in Europe, The Netherlands leads with 82% of the total population online. The Netherlands is followed by Denmark, Sweden, Norway, Finland and Switzerland. Based on what I am seeing, Switzerland appears to be pushing out the most new startups out of the top 5 European Internet penetration countries.