Cooking.com Archive

Cooking.com has announced a new  $7 million loan agreement with ORIX Venture Finance. The company states the money will be used to expand operations, enhance its community content, and support continued acceleration of its private label online programs.

I have to admit that I haven’t used Cooking.com in years. Site looks the same today as it did years ago. Maybe they should spend some of the $7 million for a new design and features. Sadly the recipes section is nothing compared to AllRecipes.

Food Network changed the way we look at food several years ago and made it hip and contemporary and created icons out of chefs and cooks. Cooking.com should work to reap some of the hot trend before food once again gets stale.

Update: Erick wonders why they chose debt financing over a normal vc-type deal. He also questions whether they will go IPO.