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AdKnowledge has announced the acquisition of Lookery today. Financial terms of the acquisition were not disclosed. Only the Lookery ad network has been acquired by AdKnowledge, the data network portion will remain with Lookery.
From the AdKnowledge publisher blog, "Lookery has been seeking a company to acquire its ad serving business that is able to both provide you with the same or higher payouts that you are currently receiving and provide the same level of service that you have come to expect from Lookery." AdKnowledge acquired Facebook developer ad network Cubics last year.
The Lookery Guaranteed CPM program will continue within the Cubics network for those publishers who are enrolled. AdKnowledge self-reports over 10 billion social advertising impressions per month.
Found via the Facebook developer forum. There’s also more information about the acquisition on the Cubics/AdKnowledge Publisher blog.
Adknowledge announced today it has acquired Cubics, the first online advertising network created to focus on the Facebook developer community. Cubics represents the ad inventory on over 500 application developers. Terms of the deal were not disclosed. "The acquisition of Cubics gives us an incredible footprint within the social media space," said
Dwayne Lafleur, Founder of Cubics, said: “We are excited about combining our business with the Adknowledge platform as the social advertising space grows. In addition to Facebook, we are now supporting Friendster and plan to support Bebo in the coming weeks. With the announcements by MySpace and others, we are excited about the potential of remaining the leading ad network for application developers.”