Cuil Archive

Earlier this week a new search engine launched to the world. The name of the engine is Cuil (pronounced Cool) and there are great reviews on Search Engine Land and GigaOm. Danny from Search Engine Land notes that Cuil is pushing four main features of the search engine: Big web index, Unique relevance algorithm, Unique results display and Privacy.

I’ve created a short video below to discuss why Cuil is like toilet paper. The bottom line is that when you come out of the gate and immediately challenge the absolute leader, it’s a mistake. In addition, Google has absolute loyalty and to get average consumers to switch when they are loyal to a product or brand is very, very difficult. Making it even more difficult is that Google is free, so a lower-cost product pitch won’t work either. What Cuil should have done was only speak about their features and let the users and the search industry decide if it’s better than Google. So far it seems Cuil is the un-cool.