Cute as Hell Archive

This week the founder of travel social networking site Driftr, Erick Laubach, has launched a new service aimed at pets. Cute as Hell is a pet community site where pets of all types (cat, dog, hamster, horse, pig, etc.) can setup a profile page. The profile page features information about the pet, comments from other site users, and photos about the pet.

Other parts of the site include information about pet adoption, cuteness ratings for every pet, a pet store and the Thunderdome. The Thunderdome is similar to the NCAA basketball tourneys starting this week. Basically you nominate a pet to go inside the Thunderdome and two pets in each bracket go at it HotOrNot style. One pet will win from the Thunderdome and will win a variety of prizes.

Erick tells me that since their launch on Monday, over 1,600 photos have been posted and 200 pet comments left. It looks like the site will be monetized using a combination of advertising and affiliate sales.