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DeskAway is a new project management service that sits between the very basic and the very advanced project management tools. There’s certainly a sweet market for tools like DeskAway – the keys are marketing and user adoption. Right now 37Signals appears to dominate the small business semi-geeky project management space with Basecamp. CN sponsor Zoho also offers a popular project management service called Zoho Projects.
The tool itself is your pretty standard Web project management tool. Nothing really stood out as an "omg" type feature – except apparently there is some chatter across the Web that DeskAway’s reporting features are stronger than those provided by 37Signals.
I like their "10 reasons" page — they need to add more comparisons to other players in the market. To win at this game in the U.S., DeskAway has to get more aggressive. Or start outside, perhaps in their home India and then move here once user adoption grows. Pricing starts at ad-supported free through their top plan at $99/month.