DNS Archive

This morning Google announced the launch of Google DNS. Most of the early posts I read didn’t mention that this is a great way for Google to know EVERYTHING that you do online. Back in 2007, James Thomas attempted to use the Web without ever touching a Google service. He was able to do it for a short bit but eventually gave in. In late 2007, I took a look at just how much Google knew about you. Last year I updated the post to note that Google even knows where I am.

What Google DNS will do is basically sit between your computer and the computer you want to reach. When we type in “moo.com”, a computer has to translate that to computer-speak and then send us on our way to the computer that holds the moo.com files. This middle-man computer is called a DNS 0r domain name server.

Google says they can do DNS faster than anyone else and that since we all want to load webpages very fast, people will want to switch.

Jesse Stay says that DNS will become the new browser war and compares today’s announcement to the fight between Netscape and Microsoft. Steve Rubel says that the Google DNS is all about ads. You might be wondering why Steve says that this is an ad-play. It’s simple. Using my example above with moo.com, let’s say you accidentally type in “moopiet29595.com”. Since there is no website at that address, the DNS server is lost out there in cyberspace. When that happens, most DNS servers will reroute you to a page that typically is a search page with search results that match the name you typed in plus ads.

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