Doodle Archive

Swiss-based online scheduling tool Doodle has announced the launch of Doodle Premium today. I would have preferred if they called it Super Doodle but I guess Doodle Premium will have to do. The last time we covered Doodle they were launching an online scheduling tool inside of Facebook.

Doodle and MyDoodle will remain free while the Doodle Premium will cost $28/year. Basically Doodle Premium allows the user to customize the look and feel of the site. It’s a way to personalize the events that Doodle users create and send to their participants. The price seems a bit on the high side as $9 or $14 feels about right but I am sure the Doodle team researched the right price. Pricing is always the hardest part of any business, whether web-based or brick-and-mortar.

The company also notes that Premium Doodle is ad-free and customers can also request personal information from their event participants, such as postal address, e-mail address, and phone number.

Last month we reviewed a Swiss-based service named Moreganize. Our Swiss reporter, Corsin, noted that the biggest competition to Moreganize would come from another Swiss-based company, Doodle. Today Doodle has announced the launch of an event planning tool as a Facebook application.

It’s interesting to watch the event planning category move to a crowdsourced model where polls are used to find a time and date that meets the needs of the group. The Doodle Facebook application allows you to poll your friends around an event topic. Facebook friends will receive a message inside of Facebook and Doodle will send emails to your friends who don’t have Facebook accounts.

Here’s an example of the poll page:

Check out our coverage of other event-planning services including MyPunchbowl, Renkoo, Center’d, Coordinatr and GoLark. Also check out our coverage of technology in Switzerland.